I love to create.
Words, images, yarn, fabric, needle and thread — I love them all.
I have been lucky to spend my life doing the things I love. I started my career with a Bachelors in Marketing as a writer and editor for Blue Cross and Blue Shield of Maryland. When I realized how much I loved the layout and design process of my work, I went back to school and got a Masters degree in Publications Design.
I’ve had the privilege to work for some amazing companies and clients. At Columbia Medical Plan, I worked at the actual medical site. I’ll never forget riding the elevator with an expectant mom holding the parenting booklet that I had created. Talk about direct access to your audience!
Working at the design studio of Groff Creative, I participated in amazing artistic opportunities with clients like the National Air and Space Museum and the University of Maryland’s Academy of Leadership.
It was at the advertising agency of MDB Communications that I really honed my direct marketing skills with results-oriented clients such as National Geographic, the National School Boards Association and Kiplinger.
In 2003, my husband and I moved to Nebraska. I started my own company, Kundhi Creative, and specialized in variable data direct mail with clients like nobrainermail.com and BMW of North America.
It was then that my hands started getting restless. My days were filled with pdf files, websites and personalized urls. I missed the handwork of my early career. I took up knitting, which was quickly followed by sewing. It didn’t take long before I was addicted to making things with my hands.
My greatest passion is finding new uses for old, loved things. I love to preserve and extend the memories we have attached to our favorite items. I also enjoy finding hidden treasure at garage sales and thrift stores. Sometimes it’s about the transformation — that tote used to be a shirt! Other times it’s about the history of an item, either known or imagined.
I am concerned about our society’s disposable nature and wonder how long our planet can continue to support our lifestyle. That’s why I use so many recycled (sometimes called “upcycled”) materials when I create. I will sew anything: sweaters, shirts, jeans, pants. Nothing is safe if it fits under my presser foot!