T’s company made the front page of the newspaper the other day. It’s too bad the article didn’t name drop them. Name dropping is nice.
Osborn also changed the style of the letter sent to the last known address of the property owner, switching from a plain jane letter that looked like junk mail to a personalized card that includes a claim form.
The response rate has risen from about 4.5 percent to about 12 percent.
nobrainer is printing the personalized cards with claim forms. That’s a huge increase in response rate! Full article here.